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Flock Finds Another Niche!
Flock Finds Another Niche! March, 2008

Are you are an active person and conscientious about how you look and feel during your workout sessions. If so, you are probably wearing some version of the high tech fabrics that have taken over the sports fashion industry. Behind all the “buzz” are recent developments in microfiber material that stretches with you and breathes.

Previous stretch fabrics were derived from polyester which made us sweat, since they did not breathe. This new material is made of fine micro thread with a moisture wicking property that breathes and takes moisture away from the body through evaporation thus keeping you dry. These fibers have been developed for warm and cold weather clothing.

What does this mean for the image people who spend sleepless nights figuring out how to apply images to every new material that comes out? What are the most important things to consider in printing this high tech material? Is stretch-ability and opacity going to be an issue? What about the adherence and durability of you logos and lastly, are they aesthetically pleasing? Consider Flock!

In every one of these categories, flock iron on graphics rank high with stretchability, durability, colorfastness, opacity, adherence, dimension, and aesthetics. Embroidery is too heavy and inflexible for this material and the design will pucker and cause itching. Plastisol will pass through these fibers and density will be an issue. Let a HIX sales associate help you create an advantageous edge in imprinting with this new generation of high tech materials.

To learn more contact:
Mary Kelly at 1-800-835-0606 ext.218
or visit our web site at www.ez-transfers.com

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